As part of NYC Design week, Self™ invited the public to experiment with generative furniture design in an interactive workshop experience, featuring the work of Norman Teague and Max Davis (both individual works as well as those co-designed with SELF™).
Guests could generatively design an 18″ x 18” side-table, defining the table-top shape, material, and color, and choose between sets of pre-defined leg types. Optionally, guests were welcomed to purchase their design and have it produced out of plywood or powder-coated steel (Made in Chicago and shipped anywhere in the US).
SELF™ is a custom, made-to-order furniture line led by Marvell Lahens (ML), whose products are generatively designed by the consumer. SELF™ was conceived as an experiment in co-creation between brand and end-user: inviting, enabling, and empowering people to design the everyday objects they use and surround themselves with.