Self™ is a radical experiment in empowering people to design their own furniture. Here's how it works : 1/ Generate the shape of a table-top using our configurator and various pre-defined shape types, or define a custom shape yourself. 2/ Select between material (steel or plywood), color, and leg type. 3/ Place your order. 4/ Your design is produced in Chicago by local makers, and shipped to you. 5/ Show it off to your design "friends."